DuPont's Prints 50-Inch OLED Panel In Under 2 Minutes
DuPont has excelled where no man has before—demonstrating the first OLED panels to be printed, and in under two minutes no less. Using a Dainippon Screen multi-nozzle printer, they successfully created a 50-inch display.
This is something they've been talking about for years now, so it's pleasing to see DuPont has finally managed to achieve their (rather lofty) goals. The OLED panels have a purported lifetime of 15 years, and will help bring the cost right down if they're able to be created in the time it takes to boil the kettle.
DuPont teamed up with Dainippon Screen, whose printers can squeeze out active molecules within the ink, layering them up between 12 to 15 layers—taking just a second to drop 4 - 5m of ink down. Pretty amazing stuff, and great news for anyone who's ever fallen in love with Sony or LG's OLED panels. [Technology-Review via OLED-Display]
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Bruce Wayne had to sweet-talk Morgan Freeman into girding his Bat-loins with heavy Bat-artillery, but Tony Stark, an engineering virtuoso himself, cajoled not a soul. In a case of life imitating art, the production team behind Stark’s iconic body armor Iron Man 2 relied on neither CGI nor gadget-minded elder statesmen, but a bleeding-edge prototyping technology commonly known as 3D printing.
ARMORED AND READY
Legacy Effects, the film’s production company, fashioned Iron Man’s suit (and the one worn by his super-foe Whiplash) with a 3D printer by Objet Geometries. The printer uses an ink cartridge of powdered plastic to print an ultra-thin layer, which is then “cured” using ultraviolet light and swabbed with paint as a finishing touch. From concept to prototype, the process takes mere hours.
The printer uses an ink cartridge of powdered plastic to print an ultra-thin layer that is “cured” using UV light.Besides truncating the time and cost of production development cycles—as well as eliminating much of the intervening supply chain—the technology has another advantage: Custom-fitted pieces that meld to the wearer like a second skin.
OBJET LESSON
For the sequel, Legacy Effects scanned actor Robert Downey Jr.’s hands to create flexible gauntlets no thicker than a dime, which stand in marked contrast to the gloves in the original Iron Man, which were clunky and difficult to maneuver. “He was thrilled with the change and happy to work in them for hours,” notes Objet in a press release.
Legacy Effects scanned Robert Downey Jr.’s hands to create flexible gauntlets no thicker than a dime.In the below video, Jason Lopes, a systems engineer at Legacy Effects, talks about using Objet’s technology. “In the land of CG, all you need is a computer, but real stunt work calls for endless, identical, often customized props,” he says. “Thanks to Objet, these are available at the touch of a button.”
feel it flow through you...
WednesdayApr282010292. The. Sneakiest. Design. Ever.
Apr 28, 2010 at 01:23PM
Man, I have never gone this long without posting something. Yes, there's been a lot going on and since I'm now freelancing and back living in the western hemisphere, my schedule is all out of whack. But I'm ready to get back to my normal blog schedule and writing about what's been going on in advertising and design. I will say this though - lately, I've been pretty bored with everything that I've been seeing. Anyone else feel this way?
But this caught my attention and is anything but boring.
Imagine yourself as a major sponsor of the biggest and most successful Formula One racing team. Your identity and brand is intertwined with the race team and to some extent Formula One itself. You are in negotiations to financially sponsor this race team for the next five years and are willing to pay about $1 billion to do so. Unfortunately for you, the European Union is set to pass a ban on cigarette advertising and your company manufactures and globally markets cigarettes.
The law goes something like this: The Tobacco Advertising Directive: Passed by the European Parliament and Council in 2003 (see:IP/02/1788), the Directive bans tobacco advertising in the print media, on radio and over the internet. It also prohibits tobacco sponsorship of cross-border cultural and sporting events. The best I can tell is that this went into effect in 2005. Right around the same time as your contract negotiations.
Obviously, Formula One qualifies as a cross-border cultural and sporting event, but you go forward with your sponsorship anyway. And you state that the race team's Ferraris would simply not carry your brand's logo where there was this ban in place. Got all that?
This is exactly what has been happening with Marlboro. They've spent a ton of money to sponsor Ferrari's Formula One team without being able to brand the cars under this sponsorship. Basically, the Ferrari's appear to have no major sponsorship when raced in the EU. End of story? Not exactly.
In January, Ferrari presented the new Scuderia Marlboro F1 single-seater. (Ferrari is the only Formula One team with a tobacco brand in its formal title, Scuderia Ferrari Marlboro.) At first glance the car is void of major sponsorship per the rules and has gone relatively unnoticed over the last four months. Now, however, 4 races into the year, the EU portion of the Formula One season is about to begin in Spain and the car's livery is in the spotlight due to the team's unique solution to the ban on advertsing.
The 2010 Ferrari Scuderia (Marlboro) F1, innocent top view:
The livery (paint job) features a predominately red car with a number of associate sponsor logos; Shell Gasoline, Ferrari itself, Bridgestone and a few others. The most striking aspect of this design and the subject of this article is a red, black and white barcode-like design on the canopy of the vehicle, as well as on the uniforms of drivers Fernando Alonso and Felipa Massa. Up close it just looks like a cool aesthetic touch but from a distance (and possibly even more clearly when moving 200 mph) it appears to resemble the packaging of a certain cigarette manufacturer. Can you guess which one?
The 2010 Ferrari Scuderia (Marlboro) F1, side view:
Another Larger View (click for expanded version):
The EU authorities are not amused. According to the Times (UK), "Yesterday a spokesman for the European Public Health Commissioner said he thought that Marlboro’s approach constituted potential subliminal marketing. He urged the Spanish and British governments to ascertain whether the world’s second-biggest tobacco company might be in breach of the law." Now, I think they may have their terms incorrect. I don't think it's technically a subliminal thing at all. It's more like an optical illusion, but it's hard to deny the intent of the manufacturue and racing team to skirt the law for the upcoming Spanish Grand Prix and for this summer's British Grand Prix.
The Barcode Design on Team Firesuits and Uniforms:
This quote comes from the Times as well: John Britton, a Fellow of the Royal College of Physicians and director of its tobacco advisory group, said: “The bar code looks like the bottom half of a packet of Marlboro cigarettes. I was stunned when I saw it. This is pushing at the limits..." But true to form, Marlboro is denying these claims. Philip Morris said: “We are confident that our relationship with Ferrari does not violate the UK 2002 Tobacco Advertising and Promotion Act. The Formula One Grand Prix in the UK does not involve any race cars, team apparel, equipment or track signage carrying tobacco product branding. The same is true for all other Formula One races across the world.”
The Ferrari Scuderia (Marlboro) F1 Team Logo Featuring Barcode:
Let me say two things. First, this is the most insanely creative design solution that I've seen in a long, long time. It's nothing short of genius. Second, it further demonstrates how desperate tobacco companies are to market their product in an increasingly legislated environment. This ingenius design only underscores what we think about these companies and although I love the design approach and problem solving, it's easy to see the intent here was to find a loophole in the law. In other words: to be sneaky. And this has been something in the works over time. Check out the 2006 car below, followed by 2007 and then compare that to this year's car. It's as if Marlboro has been trying to use a more innocent barcode design early on and then tweak it over time so there would be a precedent for the barcode as an team logo—even if it began to resemble the Marlboro packaging. Have I said the word genius yet? Or do I mean evil?
The Pre-Legislation Ferrari Marlboro Livery, circa 2005:
The Early Barcode Ferrari Marlboro Livery, circa 2007:
Detail shot of the 2010 Barcode Design:
It will be intersting to see how this little drama develops. Obviously this involves a lot of money, large corporations, even larger government entities and a deadline of a few days. And best of all maybe, it involves design and what does and does not constitute a brand's logo. Stay tuned. I promise to update this as soon as I get more information. See a little exploration / comparison of the barcode design and Marlboro combination mark. It's amazing how far away the two pieces are yet so close.
The Barcode on TV during the Australian GP:
A Visual Comparison of the Barcode (roughly comped) and the Marlboro Logo:
Like a few readers have pointed out, Ferrari will removed the barcode design starting at the Barcelona Grand Prix this weekend though admitting nothing in the process. "By this we want to put an end to this ridiculous story and concentrate on more important things than on such groundless allegations." See the article on Reuters here.
Autoblog has an small image of the new design. Interesting that they simply didn't go back to last year's efforts. Hmmmm.
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Response: MarllIIlIIlIIlroat Kit·Blog Notes on May 7, 2010About The. Sneakiest. Design. Ever. at Graphicology. Indeed.... Response: Tobacco Companies Outsmart Eurocratsat Moonbattery on May 8, 2010Eurotopia has placed a ban on tobacco companies sponsoring or advertising in any sports related event. But some companies have figured out a clever way to work around the ban using clever graphic design. (After the break) I find smoking...Reader Comments (30)
I really enjoyed reading your well written article but the subject matter is complete tosh. And for those of you reading this who are not English, that is not good.This is a classic example of the ramifications of positioning. Companies try everything within their power to control their 'position', even if it means crossing boundaries and manipulating or deceiving consumers.
It is also reminiscent of the mass economy and the belief that consumers are really going to subconsiously adopt the Marlboro brand as a result of this mind knumbingly pointless and extremely expensive exercise in futile manipulation.
Everybody who follows F1 a bit, knows this. Marlboro's been the principle sponsor for Ferrari for quite a while now, and the placing, colors and format of the bar code is a further continuation as you show in the pictures.Another example of a creative way to advertise tobacco when it's not allowed was by West and the Zakspeed team:
with WEST logo: http://www.f1technical.net/f1db/cars/626
and EAST: http://www.f1technical.net/f1db/cars/607Perhaps you are to young. Thats is the reason for you not to recall the same use of the bar code in the McLaren cars during part of the 80's and the 90's. At that time the ban on cigarrettes advertisements was present only in Germany and the UK. But, as a kid, I could still see the intended message in the bars. It was just to obvious. See the photo which clearly shows the car with both "decorations"Cheers!
Francho - No I remember some of the earlier barcode designs, which were totally fine. It's just I think they saw potential here to circumvent the law(s) and went for it, a step too far as it were.Marcus - I don't think they believe that someone will smoke just because of the placement, or be more brand loyal b/c of the positioning, I just think they paid a billion dollars to sponsor a team that they want credit for, and yes eyeballs on their logo; which does provide a platform for communicating their brand's message - albeit somewhat sneaky and typical for a cigarette manufacturer. I actually think if they are legal and taxed, they should be able to be advertised, but that's just me and I've never been a smoker.
Luc - thanks for the East / West info - had not seen that before.
Mitch - Don't you think the Benson & Hedges is somehow less sinister? Maybe it's b/c it's only text and feel a little more obvious and therefore less evil. I don't know. But thanks for the info, really appreciate the comment.
For those of you who mentioned the West/East branding, I'm surprised no-one has mentioned a further twist on this brand.At races where cigarette advertising was banned outright, i.e. the UK and Germany, McLaren Mercedes F1 team had their driver's names in place of the West font; using the same font type and the same black/red background stripe, Mika Hakkinen simply had "Mika" on his car, whilst David Coulthard had "David" - I've also noticed this practice around the same time in various other race series around the globe.
You must be kidding me! I'm a racing fan of both MotoGP and F1 and watch every race. Also, my wife smokes and often smokes Marlboros. When Ducati and Ferrari changed their livery I had no clue what the barcode meant. I thought maybe it had to do with Muba Dala, or maybe Santander or maybe Alice', I had no idea it was related to Marlboro. I can't see how anyone WHO DIDN'T ALREADY KNOW would be influenced by this graphic to associate it with Marlboro cigarettes. Now that it's just a red box with a white border around it, are you going to complain about that too?I have to say that I really don't think this is as genius as many of you seem to think. It is not even something new. They've been using the barcode instead of the name for years, even before the EU ban came in countries where tobacco & alcohol advertising was banned. So anyone who has followed F1 in any way automatically will think of it as Marlboro.
On the flipside, if you'd never seen a race before i doubt you would make the connection!Also, I have to agree with MattWM, how did every racing-fan commenting this article miss the Mika/David/Kimi on the West McLaren cars ?? :O That is more creative than the barcode if anything!! :D
ex:
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way to go Carl Sagan, Hawkings warned us....
this is one reason why pot is illegal. Pharma lobbyists
I always knew it!
'Starving yogi' astounds Indian scientists
May 10, 2010 by Rajesh Joshi -->![]()
Indian holy man Prahlad Jani speaks at a press conference at a hospital in Ahmedbad on May 6. Jani, who says he has spent seven decades without food or water, has astounded a team of military doctors who studied him during a two-week observation period.
An 83-year-old Indian holy man who says he has spent seven decades without food or water has astounded a team of military doctors who studied him during a two-week observation period.
Prahlad Jani spent a fortnight in a hospital in the western India state of Gujarat under constant surveillance from a team of 30 medics equipped with cameras and closed circuit television.
During the period, he neither ate nor drank and did not go to the toilet.
"We still do not know how he survives," neurologist Sudhir Shah told reporters after the end of the experiment. "It is still a mystery what kind of phenomenon this is."
The long-haired and bearded yogi was sealed in a hospital in the city of Ahmedabad in a study initiated by India's Defence Research and Development Organisation (DRDO), the state defence and military research institute.
The DRDO hopes that the findings, set to be released in greater detail in several months, could help soldiers survive without food and drink, assist astronauts or even save the lives of people trapped in natural disasters.
"(Jani's) only contact with any kind of fluid was during gargling and bathing periodically during the period," G. Ilavazahagan, director of India's Defence Institute of Physiology and Allied Sciences (DIPAS), said in a statement.
Jani has since returned to his village near Ambaji in northern Gujarat where he will resume his routine of yoga and meditation. He says that he was blessed by a goddess at a young age, which gave him special powers.
During the 15-day observation, which ended on Thursday, the doctors took scans of Jani's organs, brain, and blood vessels, as well as doing tests on his heart, lungs and memory capacity.
"The reports were all in the pre-determined safety range through the observation period," Shah told reporters at a press conference last week.
Other results from DNA analysis, molecular biological studies and tests on his hormones, enzymes, energy metabolism and genes will take months to come through.
"If Jani does not derive energy from food and water, he must be doing that from energy sources around him, sunlight being one," said Shah.
"As medical practitioners we cannot shut our eyes to possibilities, to a source of energy other than calories."
(c) 2010 AFP
Display comments: newest first
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- smoke_and_mirrors - May 10, 2010
- Rank: 4.5 / 5 (10)
Is it just because he's smarter than the average bear?Sorry - something does not ring true about this. The last sentence is very suspicious. I remember the laughable debacle of Jasmuheen - who also claimed to "live on light". She was caught pigging out on an aeroplane, lol. Or at least it would be funny were anorexia not such a hideous problem.
- Hunnter - May 10, 2010
- Rank: 1 / 5 (2)
Damn, meant to hit 5, anyway, yeah, something tells me he might just be smart at concealing things.
Maybe he has found some sort of super food which he conceals in his mouth or something along those lines.Either that or he really is genetically fairly unique.
Living on light, or EM in general isn't out of the realm of possibility, we know of many lifeforms that depend on EM for energy.
And given a fairly static life without too much pressure and stress, a person probably wouldn't need to regenerate much of the molecules in his body, as long as they didn't make a habit of losing skin or hair everything else should be contained if he isn't going to the loo.Or he was "blessed".
Certainly worth looking in to, especially considering those 2 weeks.
He is either really smart, or really unique.
Both will provide insight.- Ravenrant - May 10, 2010
- Rank: 4.5 / 5 (4)
He needs to be observed in a closed environment for more than 2 weeks to determine if he can survive without anything. He may be getting sustenance from something in his normal environment that isn't in a closed environment and 2 weeks isn't enough to tell. He may not even know what it is. People have survived longer than that on nothing, 2 weeks doesn't prove anything.- JJC - May 10, 2010
- Rank: 4 / 5 (3)
Assuming he swallowed a little bit of water while bathing and gargling, and spent almost all of his time in meditation or non-stressful yoga poses, the answer may just be that he uses little energy.Not to say this isn't amazing. Certainly it is.
- visual - 23 hours ago
- Rank: 5 / 5 (5)
It's not just a matter of how he gets energy, but also mass as well.
He lost weight the last time he was under documented observation like this, I think it was for 10 days or such.
Probably it was the same this time around, only the article lack any actual details.He clearly can't regain that weight just from the sunlight. He is a scammer.
- Sinister181 - 23 hours ago
- Rank: 4 / 5 (4)
Personally, I think something here sounds like a hoax. The article isn't too extensive either. Maybe he eats, drinks, and poops in private. Either that, or disables the surveillance systems somehow. There's no way someone can survive on air alone. I wonder which Goddess "blessed" him.- LariAnn - 23 hours ago
- Rank: 3.3 / 5 (4)
You know, it wasn't too long ago that reports of people living to over 100 years old were also pooh-poohed as hoaxes. While prosaic explanations cannot be ruled out entirely without further study, can't people admit that they don't know everything? Without an unanswered question, there will be no scientific study!- Djincs - 22 hours ago
- Rank: 3 / 5 (2)
15 days , come on and this garglin, he has a long beard you cant see is he swallow a little bit each time, with shure he is a lier....- NameIsNotNick - 21 hours ago
- Rank: 4 / 5 (4)
You know, it wasn't too long ago that reports of people living to over 100 years old were also pooh-poohed as hoaxes. While prosaic explanations cannot be ruled out entirely without further study, can't people admit that they don't know everything? Without an unanswered question, there will be no scientific study!
These kind of claims have been made before and have always turned out to be hoaxes. Because we don't know everything doesn't mean we don't know anything. To paraphrase Marcello Truzzi: "Extraordinary claims require extraordinary proof".- Quantum_Conundrum - 21 hours ago
- Rank: 1 / 5 (2)
You know, it wasn't too long ago that reports of people living to over 100 years old were also pooh-poohed as hoaxes.Um...in the case of some of the "oldes person alive" claims, one woman verifiably has 90-something year old children and has independent paperwork from her confirmation via the Cahtolic Church which shows she was 134 years old.
As far as fasting, the Bible records SEVERAL 40+ day total fasts without food or water by Moses (literally at least twice in a row, or 80 days consecutively), Elijah(Implied, but unknown duration,) and Jesus, as well as several others having total or partial fasts of 7 to 21 days.
From a Christian perspective I believe that there is something supernatural about these events.
We also find several instances in the Bible where demonic activity gave people super-human strength, such as the ability to break metal chains, or to overcome a group of seven men in a fight.
Therefore I would classify this as a "lying wonder"
- yyz - 20 hours ago
- Rank: 4 / 5 (4)
It appears Jani may not have been alone in this deception. The wiki entry for 'inedia' includes a section on Jani( http://en.wikiped...lad_Jani )that states:Sanal Edamaruku of the Indian Rationalist Association claimed to have been repeatedly denied sending an independent team to survey the room where Jani was held. He also claimed that "this particular hospital, led by this particular doctor, keeps on making these claims without ever producing evidence or publishing research."
Further reading of the entry only confirms that Jani and others making this claim are 'fakirs' and that some people have in fact starved to death trying to emulate these people.
- Truth - 12 hours ago
- Rank: 3 / 5 (3)
Well, I'm glad to see that we Americans are not the only ones who get routinely scammed by televangelists and other fairy tale hoodwinkers. Looks like bamboozling is a world-wide phenomena. Oh, don't forget to buy that $14.99 book about the end of the world and the rapture. On sale now!- dirk_bruere - 10 hours ago
- Rank: 1 / 5 (1)
Going without food for 15 days is not a problem. But then again, maybe he cheated by eating his own foot?- silviaasaint - 8 hours ago
- Rank: 1 / 5 (2)
it is so sad to hear- paulthebassguy - 7 hours ago
- Rank: 3 / 5 (2)
I also was blessed as a child and I have a similar amazing condition. You see, everything that I eat is turned directly into energy and provided I do enough physical exercise in a day I don't even need to poop. I haven't pooped for 25 years.I am offering this opportunity to any scientists on here to study me - please contact me and we can make arrangements including a figure.
- Skepticus - 5 hours ago
- Rank: not rated yet
From a scientific point of view, they should have put him in an isolation chamber to monitor all amounts of oxygen, co2, water vapor, infrared and other radiation emission and absorption, etc, to have a complete picture..and checking the amounts of water after mouth washes and bath, taking into account of normal loses. This way his supposed feat would be more rigorously tested.- PinkElephant - 5 hours ago
- Rank: 5 / 5 (1)
I haven't pooped for 25 years.Pardon my directness, but wouldn't that entail that you're incredibly full of sh*t by now? =P (j/k)For some reason, I'm reminded of the Golgothan, from Dogma (the movie.) Maybe it's because of the way this yogi's story smells...
- satyricon - 5 hours ago
- Rank: not rated yet
Unconscious binging in the dead of night? Maybe he has NS-RED? If they have observed him 24/7 for two weeks then this is something scientists should definitely probe further and give it massive attention.- MarkyMark - 4 hours ago
- Rank: not rated yet
I haven't pooped for 25 years.Pardon my directness, but wouldn't that entail that you're incredibly full of sh*t by now? =P (j/k)For some reason, I'm reminded of the Golgothan, from Dogma (the movie.) Maybe it's because of the way this yogi's story smells...
LoL that made me laugh. Perhaps he just chews the matress at night?- ler177 - 2 hours ago
- Rank: not rated yet
Qi whiz